Justin Bieber Lands New Role for T-Mobile's Super Bowl Commercial

Bieber adds “celebration expert” to his resumé.

#action=share
Entertainment
3,719 Hypes 0 Comments

Ahead of Sunday’s Super Bowl, the regular jousting for attention between some of the event’s major advertisers has been underway and — with Justin Bieber in the lead role — T-Mobile has just dropped its 2017 commercial, which charts the history of touchdown celebrations. The Canadian superstar dons a tuxedo in his role as “Celebration Expert” as he talks viewers through the sport’s big moments from the caveman era through to present day. As the competition heats up ahead of Sunday’s clash between the New England Patriots and Atlanta Falcons, expect plenty more major off-the-field talking points courtesy of the event’s lucrative prime-time advertising slots.

Read Full Article

What to Read Next

Justin Bieber Links With Chance The Rapper for New Collab "Holy"
Music

Justin Bieber Links With Chance The Rapper for New Collab "Holy"

Accompanied by a short film.

T-Mobile Completes Merger With Sprint
Tech

T-Mobile Completes Merger With Sprint

Now servicing more than 100 million users.

These Are the Best Super Bowl LIV Commercials
Entertainment

These Are the Best Super Bowl LIV Commercials

Filled with celebrity cameos, tearjerkers and catchy taglines.


Justin Bieber Previews "Yummy" In Lead Trailer for New YouTube Docuseries 'Seasons'
Music

Justin Bieber Previews "Yummy" In Lead Trailer for New YouTube Docuseries 'Seasons'

The program will examine the past few years of the superstar’s life.

Han Kjøbenhavn's 2017 Fall/Winter Collection Has a Distinct Story to Tell
Fashion

Han Kjøbenhavn's 2017 Fall/Winter Collection Has a Distinct Story to Tell

‘Men With Dogs Killing Rats.’

Here's a Backstage Look at Raf Simons' 2017 Fall/Winter Show
Fashion

Here's a Backstage Look at Raf Simons' 2017 Fall/Winter Show

With appearances from the A$AP Mob, Playboi Carti and more.

Vans Teams up With MADNESS for a Collaborative Collection
Footwear

Vans Teams up With MADNESS for a Collaborative Collection

The Hong Kong-based streetwear label styles the SK8-Hi and SK8-Mid.

Listen to YG & Mariah Carey's New Single, "I Don't"
Music

Listen to YG & Mariah Carey's New Single, "I Don't"

Mariah Barey.

Check out the M&M's x Visionaire x KAWS Virtual Reality Experience
Art

Check out the M&M's x Visionaire x KAWS Virtual Reality Experience

KAWS and the creative studio help the little candy-coated chocolates celebrate their 75th anniversary.


Young Chop Delivers New Solo Project, 'Let Em Know Chop'
Music

Young Chop Delivers New Solo Project, 'Let Em Know Chop'

The godfather of Drill is back.

Babylon LA Highlights New Converse Collaboration in First-Ever Video
Fashion

Babylon LA Highlights New Converse Collaboration in First-Ever Video

“Babylon in a nutshell.”

Backstage at the Henrik Vibskov's Regatta-Inspired 2017 Fall/Winter Collection
Fashion 

Backstage at the Henrik Vibskov's Regatta-Inspired 2017 Fall/Winter Collection

Plus we discuss sportswear, regatta stripes and a sleeping dancer with the Danish designer.

Nike's Air Max Modern Gets a Flyknit Makeover
Footwear

Nike's Air Max Modern Gets a Flyknit Makeover

A modern day take on the Air Max lineup gets appropriate construction.

Nintendo's Latest Mobile Game Has Arrived
Gaming

Nintendo's Latest Mobile Game Has Arrived

‘Fire Emblem Heroes’ is now available for both iOS and Android.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.