Swedish retailer H&M is closing the gap between its previews and its collections, opting to use March’s Paris Fashion Week to showcase its spring/summer 2017 collection… and it’ll be available immediately afterwards. On March 1, H&M Studio will host its first-ever “see now, buy now,” allowing fans to immediately place orders on the pieces shown once the runway ends and purchase them in-store the following day.
As far as the collection goes, traditional tailoring meets functionality and high-tech elements of sportswear resulting in a fresh and modern take on athleisure. Premium materials such as organic cotton, silk and leather in mostly monochrome colors are featured throughout the looks. All items will be available from March 2 only at H&M.
Be sure to catch the runway looks from Paris Fashion Week: Men’s here.