adidas Originals Introduces the New Superstar BOUNCE Silhouette

Will it take over BOOST technology?

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Not long ago, adidas Originals made huge waves with its BOOST variant for the classic Superstar silhouette. Now, The Three Stripes is ushering in an all-new design for the sidewalk strutter which is simply entitled BOUNCE. The moniker refers to the ridged midsole technology that has been closely observed on numerous AlphaBOUNCE iterations. The fledgling model will release in two monochromatic colorways: white and black.

Take a look at both pairs above and expect an official rollout at select adidas Originals stores this February 9.

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Keith Estiler Managing Editor, Hypeart

Keith Estiler is a New York-born curator, writer, and the Managing Editor of Hypeart, the contemporary art arm of Hypebeast. Based in NYC, Keith heads up editorial strategy at the intersection of contemporary art and culture, capturing the icons and outliers of both the local and international scenes. He has curated exhibitions worldwide, dedicated to championing the emerging voices and subcultures currently redefining contemporary visual culture.

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