This notes an apprehensive step into the future of long-haul logistics with companies willing to see if Tesla can provide a financial and environmental alternative to low-cost diesel trucks. Though it seems Pepsi sees the viability, as rep had this to say:
The semi-trucks will complement PepsiCo’s U.S. fleet of nearly 10,000 big rigs and are a key part of its plan to reduce greenhouse gas emissions across its supply chain by a total of at least 20 percent by 2030.
It hasn’t been reported how much Pepsi paid to reserve their trucks, as reservation prices have increased from $5,000 USD to $20,000 USD. Regardless, it seems Pepsi wants to buy in on the future Elon Musk wants to create, which includes fully autonomous automobiles.