KidSuper Channels Youthful Joy for "Dance Your Dance" Collection
“Live your life, play your game, be kind to others and dance your dance.”
In recent months, Brooklyn-based clothing and studio outfit KidSuper has received recognition from a myriad of successful artists from all corners of arts and culture: Young Thug, Lil Uzi Vert, Alexander Wang, J Balvin, and Jaden Smith are just some of the creative heavy-hitters throwing their support behind the company. Building on that momentum, KidSuper is highlighting the concept of youth and our “inner superheroes” for a new collection.
Known as the “Dance Your Dance” line, KidSuper’s latest drop and its accompanying campaign showcase older models and the themes of vibrant, child-like joy. “Don’t worry about what other people may think about you. Live your life, play your game, be kind to others and dance your dance,” is the collection’s official mantra.
To bring the collection to life, KidSuper has enlisted the team of Tommy Nowels, Matt Kaplan and its founder and creative director Colm Dillane to shoot a very bright, bold editorial. You can check out the aforementioned lookbook for “Dance Your Dance” run above, and expect the items to hit shelves next Tuesday, December 12.
