Hélas Debuts a Vibrant "HCC ZULU" Lookbook for Winter 2017
A trove of casual streetwear goods.
Lucas Puig and his Hélas imprint return with a vibrant lineup for the Winter 2017 season. A diverse lineup of outerwear, tops, bottoms, and accessories are purveyed in the French streetwear label’s latest lookbook, entitled “HCC ZULU.” Eye-catching pieces from the assemblage include chore coats with Hélas branding on the left sleeve portion, color-blocked tracksuits, fleece sweaters with embroidered lettering, graphic sweatshirts, long-sleeve polo shirts swathed in plaid patterns, and beanies in an array of colors.
Browse the lookbook photos above and expect an official launch this December 6 at Hélas’ official website. HBX will stock Hélas apparel for the first time in the coming weeks, stay tuned.
