For its Fall/Winter 2017 collection, Patta taps a series of creatives to supplement its own array of goods. Focusing on a female-fronted mixtape and accompanying psychedelic video, the multimedia presentation blends the brand’s clothing with video and audio.
With a mixtape sourced by Vic Crezée, input from the House of Vineyard and Patta’s SoundSystem Team and editor Mila van der Linden, Patta’s Fall/Winter 2017 women’s collection is as much an experience as it is a clothing line. Crezée compiled a women-only mixtape, featuring artists like M.I.A., Gwen Stefani, Lil Kim and Rihanna, to name a few. To supplement the audio, van der Linden edited the #SSS Team’s hour-long dance video into a visual free-for-all. All of the dancers sport gear from Patta Fall/Winter 2017, which includes boldly patterned shirts, track suits, sweaters with Patta branding and a Kangol bucket hat.
Check out the video above and the mixtape below. The brand’s new collection will be available in-store and online on November 10. Meanwhile, Patta is currently on its tour of Asia, where its offering up exclusive merch.