Soulland & Nike SB Announce Second "FRI.Day" Collaboration
This looking to L.A. for inspiration.
Soulland has teamed up with Nike SB for the second edition their ongoing collaboration — “FRI.day part 0.2”. The first drop focused on Copenhagen and what skating at the end of the week meant to local skaters, so it’s a natural move that the brands would look outside for its second collab — this time focusing on California. There’s no product photography yet, but these mood shots showcase what the two labels looked at for inspiration.
Speaking about the collection, Soulland’s creative director Silas Adler explains, “California is the birthplace of skateboarding so it was the perfect place to draw inspiration for the second round of the FRI.day.”
Soulland x Nike SB “FRI.day part 0.2” will be available from Soulland.com and colette on December 8, with selected retailers receiving it on December 15. Keep checking back for an exclusive look at product photography when that drops. We also recently conducted a refreshingly honest interview with Silas Adler and Jacob Kampp-Berliner – covering everything from why they don’t do fashion week to the first Nike SB collab.
