This past Summer, Houston Rockets superstar James Harden was given the honor of being the cover-star for the new EA Sports game NBA LIVE 18. Two months after the game’s arrival, a special, one-of-a-kind new event for players have been announced.
For the very first time, a new, limited-time gaming event known as LIVESTRIKE will take place. For those taking part in the NBA LIVE 18 festivities, players will be able to take on special challenges and earn high-end in-game apparel, traits and other unique objects. To introduce the new program, EA and NBA LIVE 18 have partnered with UNDEFEATED to bring the world of streetwear into gaming for the fashion world’s sports game debut — even the rare UNDEFEATED Jordan IVs will be available to players.
For next month’s LIVESTRIKE event, BAPE and Pink Dolphin will be joining the frenzy, adding items from their storied lines to the game. The best part: it’s all free, you just have to have the abilities to achieve your item of choice.
You can view a video for the first LIVESTRIKE event above, and stay tuned for more information regarding the LIVESTRIKE events and the companies involved. Along with the EA Games collaboration, UNDEFEATED is also busy promoting its new Holiday collection and adidas UltraBOOST.