LANDLORD Taps James Howard for Graphic Capsule Drop
Off-kilter imagery inspired by 2000s hip-hop album covers.
New York’s LANDLORD links up with James Howard for a graphic capsule collection. Howard’s art, like Ryohei Kawanishi’s LANDLORD collections, references cultural touchstones from the 90s and early 00s. For this drop, Howard’s designs reference hip-hop album covers from the past decade.
The range includes a selection of black and white Pro-Club items adorned with vivid prints. LANDLORD’s diamond-encrusted “L” logo is the most conventional of the bunch — several pieces boast bizarre and misspelled slogans. One T-shirt proclaims, “ENEMANIA WANT” and “Drinbking 6 raw and fresh egg and milk is the system,” while another states, “Life-Juices,” and “fluid Love is inside.” Surreal imagery accompanies the text, such as women with PhotoShopped faces and close-ups of money, fire and smoke.
LANDLORD’s webstore has the entire range up for grabs, with prices ranging from $180 USD to $250 USD. Heavy branding is helping several labels maintain relevance — Balenciaga has replaced Gucci as the world’s most desirable label.