A Preview of Virgil Abloh's "MR. RAGER" Merch Designs for Kid Cudi

Limited edition tees debuting at Camp Flog Gnaw.

Fashion
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Kid Cudi is set to debut an exclusive merch range at Camp Flog Gnaw this weekend. Designed by Virgil Abloh, the limited edition “MR. RAGER” collection features bold graphics inspired by Cudi’s Passion Pain & Demon Slayin tour.

Abloh provided creative direction and designed the above mock-ups for the four long-sleeve T-shirts, while Jacob Rochester produced illustrations. This new selection boasts an array of prints referencing Cudi’s North American tour. “PASSION PAIN & DEMON SLAYIN’ TOUR 2017” is emblazoned on all of the shirts, but each offers its own distinct imagery — Kid Cudi branding, two photographs of a forest, and one abstract doodle are printed on the backs of the shirts. Focusing on base colors of white and black, the shirts’ neutrality places the emphasis squarely on the graphics.

The new “MR. RAGER” collection debuts at Camp Flog Gnaw on October 28 ahead of Cudi’s performance at the festival on October 29. If you can’t make it, you can still enter the raffle for “The Ten,” Abloh’s collaboration with Nike or look for a stockist near you. The Kid Cudi-approved TROPHY ROOM x Air Jordan 17 is also releasing tomorrow.

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