Luka Sabbat, Anwar Hadid and More Star in HUGO Hugo Boss' 2017 Spring/Summer Campaign
Drinking from the fountain of youth.
German menswear label HUGO Hugo Boss has tapped the bright stars of the young generation for its Spring/Summer 2017 campaign. Shot by photographer Harley Weir in the desert-scapes of California, the “Digital Oasis” lookbook features recognized names and rising stars of the Internet age such as Luka Sabbat, Anwar Hadid, Felix Gesnouin, Devon Aoki and twin brothers Wyatt and Fletcher Shears from the band The Garden, among others. The collection focuses on clean silhouettes “influenced by the precision of digital, but thrown together and styled with relaxed attitude.” Unique details include prints and patterns with 3-D optic grids and bold cactus flower motifs. Take a look at the HUGO Hugo Boss Spring/Summer 2017 campaign above and share your thoughts.
