Nike is set to open its latest retail location in Miami this week, marking another big step in the sportswear giants move to link its digital and physical platforms. Like its Soho location opened last November, the latest two-story 31,000 square-foot retail location features 1:1 services for Nike+ members and Nike+ Trial Zones for basketball, running and soccer footwear. The accessible South Beach location employs design elements that allow natural light in, creating a synergy with the promenade. Additionally, during the store’s opening days the Nike HyperAdapt 1.0 will be available by appointment only through the Nike+ app. Check out the first look at Nike’s Miami location above and let us know what you think.
1035 Lincoln Rd
Miami Beach, FL 33139
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