After giving a preview of its 2017 fall collection for Paris men’s fashion week, Billionaire Boys Club EU is back again with another thematic lookbook for its Spring/Summer 2017 collection. This time, Pharrell Williams’s and NIGO’s streetwear brand navigates the outlandish landscapes of a North American desert to communicate the military sportswear and aerospace themes of the collection. Headed by Chicago native rapper Taylor Bennett, the lookbook’s sun-bleached, apocalyptic imagery tells the story of the collection by complementing the color palette and textures of the new spring offering. Signature Billionaire Boys Club graphics are updated with a striking zebra camo print emblazoned across tracksuits and pullovers, while ‘Nose-Art’-inspired embroidery appears across the backs of over-shirts. Standout pieces include the Sherpa fleece zip-through hoodies and vests, as well as 2-way stretch nylon parkas and bomber jackets, both emblazoned with B-52 artwork. Pieces from the Billionaire Boys Club EU Spring/Summer 2017 collection will be dropping weekly at the European flagship store in London, online at bbcicecream.eu and all EU stockists.
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