Balenciaga Releases a Dramatic and Fetish-Tinged 2017 Spring/Summer Ad Campaign
Demna Gvasalia’s sophomore collection for the Paris-based house.



After hitting the streets for his first Balenciaga campaign, creative director Demna Gvasalia opted for a fetish-tinged dramatic display of his sophomore collection for the Paris-based label. Shot by photographer Harley Weir and styled by Lotta Volkova, the campaign features models wearing skin-tight high-heel legging boots in shades of pink, lilac and red, topped with garments that exhibit Demna’s penchant for exaggerated silhouettes. Check out Balenciaga’s 2017 spring/summer ad campaign above and look for it to appear in March issues of publications.