Leica Is Coming out With an Instant Camera Called the "Sofort"

With film packs created by Fujifilm.

Tech
7,145 Hypes 0 Comments

Leica is getting into the instant camera game with a product that has been leaked. Named the Sofort, the camera will be officially announced on September 15, and looks to be available in three colors. The company is working with Fujifilm on Leica-branded film, which have already been announced. They are available in a black-and-white format, in addition to a color format. These film packs will also fit the Fujifilm Instax Mini, so you have a good idea of what the Leica Instant Camera will produce.

The camera will feature dedicated accessories, such as straps, cases, photo albums and more. The device itself will boast a Leica-designed menu navigation and icons, with modes including “Selfie,” “Party,” “Sport” or “Macro.” Currently, the camera is purported to cost approximately $315 USD, with each film pack between $13-15 USD. Anticipate more news about the camera following its official release.

Read Full Article

What to Read Next

Leica Releases Decorative Beech Wood Camera
Design

Leica Releases Decorative Beech Wood Camera

With two interchangeable lenses.

Leica's Q2 Reporter Is Wrapped in Kevlar for Hardcore Photo Journalism
Tech

Leica's Q2 Reporter Is Wrapped in Kevlar for Hardcore Photo Journalism

Coming in color-taking or “MONOCHROM” iterations.

Leica Celebrates 'No Time to Die' With New "007 Edition" Q2 Camera
Tech

Leica Celebrates 'No Time to Die' With New "007 Edition" Q2 Camera

Along with an exhibition showcasing the film’s behind-the-scenes photographs.


Leica Officially Reveals the M11
Tech

Leica Officially Reveals the M11

Mixing traditional rangefinder photography with up-to-date camera technology.

Donald Glover's 'Atlanta' Is the Biggest Cable Comedy Debut Since 2013
Entertainment

Donald Glover's 'Atlanta' Is the Biggest Cable Comedy Debut Since 2013

An early win for FX and the ‘Atlanta’ crew.

TIDAL Reports Huge Loss in 2015
Fashion

TIDAL Reports Huge Loss in 2015

There’s no business like the streaming business.

TIDAL Misses Over 100 Payments & Lands Big Debt
Music 

TIDAL Misses Over 100 Payments & Lands Big Debt

Things aren’t looking good for Jay Z’s streaming service.

Check out Rich the Kid's Skateboarding Skills in New Documentary
Music

Check out Rich the Kid's Skateboarding Skills in New Documentary

A behind-the-scenes look at the hip-hop artist.

mastermind JAPAN Teams up With Buscemi for a New Street Luxe Sneaker
Footwear

mastermind JAPAN Teams up With Buscemi for a New Street Luxe Sneaker

Dropping September 16.


Verbal and Yoon of AMBUSH Design Talk About Their Beginnings With No Vacancy Inn
Fashion

Verbal and Yoon of AMBUSH Design Talk About Their Beginnings With No Vacancy Inn

Communication is key.

HYPEBAE Gets Dreamy with A-COLD-WALL* for 2016 Fall/Winter Editorial
Fashion

HYPEBAE Gets Dreamy with A-COLD-WALL* for 2016 Fall/Winter Editorial

A hazy reverie of oversized silhouettes and neutral tones, shot by photographer Kara Chung.

Chance the Rapper, Lil Wayne & 2 Chainz Set to Take Over Daytime TV
Music 

Chance the Rapper, Lil Wayne & 2 Chainz Set to Take Over Daytime TV

It’s going down this week.

Maison Margiela's Replica Sneaker Receives a Lavish Gold Makeover
Footwear

Maison Margiela's Replica Sneaker Receives a Lavish Gold Makeover

Quality over quantity.

Pusha T, Tory Lanez, YG, Lido, Jhene Aiko & More Booked for Red Bull's 30 Days in LA
Music 

Pusha T, Tory Lanez, YG, Lido, Jhene Aiko & More Booked for Red Bull's 30 Days in LA

Beginning in November.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. If you enjoy our content, please whitelist our site to show your support. We’d really appreciate it.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.