Eytys Unveils Its First-Ever Runner

The Swedish label takes it back to the 1970s with the Jet.

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This past season saw Swedish stalwart Eytys open a brand new flagship in Stockholm and introduce a brand new silhouette for Spring/Summer 2016: the Doja. Now the imprint is back with yet another sneaker debut: the Jet. Whereas the Doja took on a simple low-top with a modern twist, the Jet takes it back to the ’70s, offering up a retro runner/ultra marathon hybrid characterized by a thick phylon sole unit and clean, custom colorways.

Look for the shoe to premiere in four colorways in-store and online this Thursday, September 8.

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