Eytys Unveils Its First-Ever Runner

The Swedish label takes it back to the 1970s with the Jet.

Footwear
2,418 Hypes 0 Comments

This past season saw Swedish stalwart Eytys open a brand new flagship in Stockholm and introduce a brand new silhouette for Spring/Summer 2016: the Doja. Now the imprint is back with yet another sneaker debut: the Jet. Whereas the Doja took on a simple low-top with a modern twist, the Jet takes it back to the ’70s, offering up a retro runner/ultra marathon hybrid characterized by a thick phylon sole unit and clean, custom colorways.

Look for the shoe to premiere in four colorways in-store and online this Thursday, September 8.

Read Full Article

What to Read Next

Oreo Opens Its First-Ever Cafe
Food & Beverage

Oreo Opens Its First-Ever Cafe

McDonald’s McFlurries better watch out.

TRUFF Announces Its First-Ever Pizza Collaboration
Food & Beverage

TRUFF Announces Its First-Ever Pizza Collaboration

Partnering with Gopuff, the go-to delivery solution for consumers’ everyday needs.

PANGAIA Announces Its First-Ever Denim Line
Fashion

PANGAIA Announces Its First-Ever Denim Line

Featuring several jean styles and a ‘90s vintage-inspired jacket.


Philippines Wins Its First-Ever Olympic Gold Medal
Sports

Philippines Wins Its First-Ever Olympic Gold Medal

Secured by weightlifter and four-time Olympian Hidilyn Diaz.

Take a Look at Alexander Wang's Star-Studded Cast for Fall/Winter 2016
Fashion

Take a Look at Alexander Wang's Star-Studded Cast for Fall/Winter 2016

#WANGSQUAD.

Netflix Gives 'Narcos' the Go-Ahead for Season 3 and 4
Entertainment

Netflix Gives 'Narcos' the Go-Ahead for Season 3 and 4

“The blow must go on.”

We Break Down Drake's Obsession With Billboards
Music 

We Break Down Drake's Obsession With Billboards

Why is the artist communicating exclusively through cryptic bulletins?

Yayoi Kusama's Signature Polka Dots Decorate Philip Johnson's 'Glass House'
Art

Yayoi Kusama's Signature Polka Dots Decorate Philip Johnson's 'Glass House'

The Japanese artist transforms the modernist estate into one of her signature infinity rooms.

LIFUL's Second Drop for 2016 Fall/Winter Possesses More Elongated Fits
Fashion

LIFUL's Second Drop for 2016 Fall/Winter Possesses More Elongated Fits

Patchwork shawls, side zip sweatshirts and more.


Drake's Next Business Venture Is a Strip Club Like No Other
Music

Drake's Next Business Venture Is a Strip Club Like No Other

“Treat yourself don’t cheat yourself.”

sivasdescalzo in Barcelona Is Changing the Way You Shop for Sneakers
Footwear 

sivasdescalzo in Barcelona Is Changing the Way You Shop for Sneakers

Presented by sivasdescalzo
A tech-forward shopping space, with a leisure side.

Drake is Opening a Strip Club
Music 

Drake is Opening a Strip Club

That’s what “The Ballet” actually is.

An Introductory Guide to visvim's Advanced Processes and Techniques
Fashion 

An Introductory Guide to visvim's Advanced Processes and Techniques

We take a look into how visvim pieces become qualitative rather than quantitative.

FILA Unveils a "Vintage" Campaign for 2016 Fall/Winter
Fashion

FILA Unveils a "Vintage" Campaign for 2016 Fall/Winter

Throwback vibes.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.