adidas Reveals Its SPEEDFACTORY's First Product, the Futurecraft M.F.G.

Welcome to the future.

Footwear
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Previously announcing its SPEEDFACTORY Initiative in Germany, adidas has officially revealed the first product that has been created within its walls. Dubbed the adidas Futurecraft M.F.G. (Made for Germany), the silhouette keeps comfort, support and style in mind via its Primeknit upper while incorporating the very popular BOOST. ARAMIS Technology has also been incorporated, which swaps the traditional three stripes and normal heel counter with a variety of patches that are placed throughout the shoe in order to create elite support. Lastly, adidas adds a torsion bar to its outsole to heighten its flexibility.

Check out the video above for a closer look at the adidas Futurecraft M.F.G. (Made for Germany) and let us know your thoughts.

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