adidas Reveals Its SPEEDFACTORY's First Product, the Futurecraft M.F.G.

Welcome to the future.

Footwear
16,797 Hypes 0 Comments

Previously announcing its SPEEDFACTORY Initiative in Germany, adidas has officially revealed the first product that has been created within its walls. Dubbed the adidas Futurecraft M.F.G. (Made for Germany), the silhouette keeps comfort, support and style in mind via its Primeknit upper while incorporating the very popular BOOST. ARAMIS Technology has also been incorporated, which swaps the traditional three stripes and normal heel counter with a variety of patches that are placed throughout the shoe in order to create elite support. Lastly, adidas adds a torsion bar to its outsole to heighten its flexibility.

Check out the video above for a closer look at the adidas Futurecraft M.F.G. (Made for Germany) and let us know your thoughts.

Read Full Article

What to Read Next

Patta Teases Its Upcoming Collaboration With Carhartt W.I.P.
Fashion

Patta Teases Its Upcoming Collaboration With Carhartt W.I.P.

The Amsterdam fave and Work In Progress imprint join forces for the first time since 2014’s “Wild at Hartt” release.

The Game is Rethinking The Meek Mill Beef
Music 

The Game is Rethinking The Meek Mill Beef

“I should be on this Black Lives Matter push”

A Bathing Ape's BAPESTAs Are Back With Clean Black and White Leather Renditions
Footwear

A Bathing Ape's BAPESTAs Are Back With Clean Black and White Leather Renditions

These sneaker silhouettes mark a solid return to form.

A First Look at the adidas Originals x SPEZIAL 2016 Fall/Winter Collection
Fashion

A First Look at the adidas Originals x SPEZIAL 2016 Fall/Winter Collection

Mod Trefoils meet inspiration from tennis player Ivan Lendi.

Nike Gives the Air Max Zero the "Ultramarine" Treatment
Footwear

Nike Gives the Air Max Zero the "Ultramarine" Treatment

The Air Max Zero pays homage to the OG Air 180.


A Look Inside Johnny Depp's Enormous Penthouse in Downtown LA
Design

A Look Inside Johnny Depp's Enormous Penthouse in Downtown LA

This $12.78 million USD abode spans five condo units and is up for grabs.

The SKATE NYC x HUF 2016 Fall/Winter Collection Sees Striking Graphics
Fashion

The SKATE NYC x HUF 2016 Fall/Winter Collection Sees Striking Graphics

Paying homage to the Big Apple’s ’80s and ’90s skate culture.

The Burberry x Barneys New York Collection Redefines Casual Elegance
Fashion

The Burberry x Barneys New York Collection Redefines Casual Elegance

“Combining artisanal nobility with modern informality.”

The Weeknd Reveals the Title & Cover Art for His New Album
Music

The Weeknd Reveals the Title & Cover Art for His New Album

Tesfaye officially announces ‘Starboy.’

Apple Is Reportedly in Talks to Acquire... McLaren?
Automotive

Apple Is Reportedly in Talks to Acquire... McLaren?

Could Project Titan take cues from McLaren’s long rumored P1 successor?

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.