Nike Redefines 'Just Do It' in China With This Epically Choreographed Ad
Edited to a 90 second seemingly single shot.
In the West, “Just do it” has a profound motivational weight to it, and an instant association to Nike. However, in China where English isn’t the first language, the classic tagline takes on a whole other meaning — or rather, no meaning. Those who say it, often say it as a personal catch phrase to convey a feeling in the moment, but don’t understand it. With a powerful voiceover of lines like “You don’t have to do it to be famous… you don’t have to do it for the boys…. you don’t have to do it right… we never said to do any of this. Just do it,” the incredible single shot ad helps to finally define “Just Do It.” Cameo appearances in the ad can also be seen from pros like retired hurdler Liu Xian, former national tennis player LiAn, marathon runner Mr Sun and Taiwanese singer Selina. Check out the full clip from Wieden+Kennedy Shanghai above.
