HUF and Challenger Collaborate Once Again on a "CUF" Collection

Flames and tigers are the motifs that give the range its distinct look.

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2011 was the inaugural year HUF and Japanese brand Challenger got together for its “CUF” (Came Up First) collection. Now for this year, we see the duo unite again on some graphic heavy pieces that include skate decks, socks, sneakers, jackets, hoodies and tees. The main recurring motif for most of them are the flames and tiger designs, which give the range a very edgy and eye-catching look. The two labels by Keith Hufnagel and Satoru Taguchi channel ’80s skateboarding here and its good to see them represent the culture in such creative ways, especially by adding two cool skating clips in the mix — one set in Tokyo, Japan and the other in Los Angeles, California. Watch the videos below and let us know your thoughts on the collection.

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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