Craig Green Reveals Fashion Campaign to Be Shot by Drone

The London designer goes aerial for his third campaign.

By
Fashion
2,380 Hypes 0 Comments

Rethinking the context of how campaigns can be executed, Craig Green has directed a fashion campaign to be captured by drone photography. With art direction by Ben Kelway and styling by Robbie Spencer, Green’s 2016 fall/winter collection documents 30 looks against barren desert backdrops. Bunched into six different groups of five, the models are piled atop each other in bodily heaps. Moving away from fashion campaign conventions, Green geared the images to resemble photoshoots one might see in National Geographic. Creating still, painterly landscapes, the intimate and romantic photos showcase Green’s latest utilitarian designs (from hazmat-like suits to leather and silk embroidered blankets) in a unique approach. Check out the campaign above, and head over to DAZED to watch the accompanying videos.

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

390 Users Online

What to Read Next

These Temporary Flash Tattoos Can Actually Control Technology
Tech

These Temporary Flash Tattoos Can Actually Control Technology

The future is here.

Streetsnaps: CIFF Copenhagen Fashion Week August 2016
Fashion 

Streetsnaps: CIFF Copenhagen Fashion Week August 2016

The Danes teach a lesson in monochrome minimalism.

Usain Bolt Wins 100m Final, Winning the Olympic Gold for an Unprecedented Third Time
Sports

Usain Bolt Wins 100m Final, Winning the Olympic Gold for an Unprecedented Third Time

Solidifying his reputation as the best sprinter in history.


Young Thug Changes His Name & Reveals 'Jeffery' Tracklist
Music 

Young Thug Changes His Name & Reveals 'Jeffery' Tracklist

You cannot make this stuff up.

Drake Brought Out Lebron James Last Night
Music 

Drake Brought Out Lebron James Last Night

A piece of history.

Nike Releases the Free Connect in Gold for WMNS
Footwear

Nike Releases the Free Connect in Gold for WMNS

A limited pair in honor of the Olympics.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.