Craig Green Reveals Fashion Campaign to Be Shot by Drone

The London designer goes aerial for his third campaign.

Fashion
2,498 Hypes 0 Comments

Rethinking the context of how campaigns can be executed, Craig Green has directed a fashion campaign to be captured by drone photography. With art direction by Ben Kelway and styling by Robbie Spencer, Green’s 2016 fall/winter collection documents 30 looks against barren desert backdrops. Bunched into six different groups of five, the models are piled atop each other in bodily heaps. Moving away from fashion campaign conventions, Green geared the images to resemble photoshoots one might see in National Geographic. Creating still, painterly landscapes, the intimate and romantic photos showcase Green’s latest utilitarian designs (from hazmat-like suits to leather and silk embroidered blankets) in a unique approach. Check out the campaign above, and head over to DAZED to watch the accompanying videos.

Read Full Article

What to Read Next

Craig Green Loves to Learn
Footwear 

Craig Green Loves to Learn

Ahead of his FW22 show, the designer tells HYPEBEAST about his adidas CG SCUBA PHORMAR and sculptural designs.

Craig Green and adidas Originals Continue to Innovate With CG SCUBA PHORMAR
Footwear

Craig Green and adidas Originals Continue to Innovate With CG SCUBA PHORMAR

Featuring a specially-designed sole unit influenced by Green’s use of quilting.

Craig Green's FW22 Runway Show Was the Collection He Was Destined to Make
Fashion

Craig Green's FW22 Runway Show Was the Collection He Was Destined to Make

Returning to his home turf to present his most considered collection — and adidas collaboration — to date.


Ferrari Spotlights Its First Fashion Show Collection in a Hugo Comte-Shot Campaign
Fashion

Ferrari Spotlights Its First Fashion Show Collection in a Hugo Comte-Shot Campaign

Centering on the soon-available fifth drop.

These Temporary Flash Tattoos Can Actually Control Technology
Tech

These Temporary Flash Tattoos Can Actually Control Technology

The future is here.

Streetsnaps: CIFF Copenhagen Fashion Week August 2016
Fashion 

Streetsnaps: CIFF Copenhagen Fashion Week August 2016

The Danes teach a lesson in monochrome minimalism.

Usain Bolt Wins 100m Final, Winning the Olympic Gold for an Unprecedented Third Time
Sports

Usain Bolt Wins 100m Final, Winning the Olympic Gold for an Unprecedented Third Time

Solidifying his reputation as the best sprinter in history.

Young Thug Changes His Name & Reveals 'Jeffery' Tracklist
Music 

Young Thug Changes His Name & Reveals 'Jeffery' Tracklist

You cannot make this stuff up.

Drake Brought Out Lebron James Last Night
Music 

Drake Brought Out Lebron James Last Night

A piece of history.


Nike Releases the Free Connect in Gold for WMNS
Footwear

Nike Releases the Free Connect in Gold for WMNS

A limited pair in honor of the Olympics.

Gaze Into the Lives of Tokyo's Subway Riders Through These Intimate Photos
Art

Gaze Into the Lives of Tokyo's Subway Riders Through These Intimate Photos

Skander Khlif depicts the contrasting allure of the city.

Ab-Soul's Album is Complete & Jay Rock's is 80% Finished
Music 

Ab-Soul's Album is Complete & Jay Rock's is 80% Finished

TDE season.

The Nike Air Max 90 Essential Gets Updated in Red, Black & White
Footwear

The Nike Air Max 90 Essential Gets Updated in Red, Black & White

Classic colors, different design.

This Concept Co-Working Space Brings Nature Indoors
Design

This Concept Co-Working Space Brings Nature Indoors

Fountown aims to create a mood-boosting environment.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.