Budweiser Teams up With ALIFE for a New Take on Greats' Wilson Sneaker

“The Great American Lager beer” and the streetwear favorite have added a new item to Greats’ collaborative roster. Budweiser and ALIFE have given a whole new take on Greats’ Wilson silhouette. The sneaker features the ubiquitous Budweiser logo throughout the upper while ALIFE has utilized the classic canvas and vulcanized midsole. Placing an emphasis on construction, the toecap and tongue are made with premium leather, while a small Greats logo is placed on the heel, tallying in a classic American vibe. Created as part of Budweiser’s ‘Made In America’ festival, which takes place September 3, the limited edition shoe will be gifted to celebrities and VIPs but will also make a public debut in Spring 2017. Stay tuned for more.