American Eagle Takes to the Streets of Soho for Its Denim Revolution

The lookbook showcases the clean, urban aesthetic of AEO’s new denim range.

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American Eagle Outfitters channels New York street style in its new lookbook for Fall 2016. Shot on the streets of SoHo, the brand’s latest range of denim, sweatshirts, and tees are showcased in layered styles with a clean and minimal aesthetic that feels right at home on the cobblestone streets of downtown NYC.

The centerpiece of the AEO fall range is the brand’s signature denim collection, which builds on the popular washed and damaged trend. Offering 360-degree flexibility for a fit that moves with you for increased comfort and durability, the line has everything from classic, dark-washed denim to bleached and ripped styles with raw hems. Because simplicity often makes the best looking outfits, the slim- and skinny-cut jeans serve as the focal point of the looks and are paired with low-key tops like solid-colored sweatshirts, hoodies with geometric graphics, and monochromatic sneakers.

Browse the photos above to get your fall fashion inspiration going, and hit up the American Eagle Outfitters website to join the denim revolution and get your hands on the pieces.

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Presented by American Eagle
Photographer
Sam Nixon
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Paul Heavener
Paul Heavener Vice President, Global Editorial

Paul Heavener joined Hypebeast in 2016, and, over the past 10 years, has worked across its editorial, creative and brand partnerships teams. From 2023 to 2025, he led Hypebeast’s New York City and London-based agency and creative services teams as Executive Creative Director. In 2026, he shifted his focus back to editorial, where he now oversees Hypebeast’s global editorial organization. On occasion, Paul contributes content and writing focused on topics of personal interest including fashion, watches, hi-fi and design.

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