Y-3 2016 Fall/Winter Campaign Video Illustrates a Contemporary View of Sport Style Classics
Rebellious modernism with a tough, industrial edge.
Y-3 has released a video lookbook for its 2016 fall/winter collection that exhibits its contemporary sport-luxe pieces in a minimalist setting. With an abandoned underground warehouse established as the backdrop, the clean white walls along with the modest light installations allow the garments in its contrasting black color scheme to speak up and play its starring role. A clever means in which to showcase its wears, models are seen sporting activewear essentials although in Yohji’s eccentric style. Click on the video above for a closer look at Y-3’s sport-centric showing.