Under Armour Slated to Make Its Move Into Lifestyle Footwear
Will it win over the haters?
Despite all the Steph Curry Under Armour haters, the brand has been seeing rapid sales growth – according to Forbes, even more than Nike this year. As the hype over the last basketball season settles, Under Armour is taking this time to prepare its debut into the lifestyle category. Today, we get a look at what could be the first of UA’s casual releases on Derek Curry’s Instagram; a monochrome, sock-like, woven model with a translucent outsole. Do you think the new silhouette will receive the same response as their basketball releases or will it win the brand some new fans? Let us know in the comments.