Reebok Unveils J. J. Watt's First Signature Sneaker
A gym-ready sneaker inspired by the defensive end’s relentless work ethic.
Reebok has released the JJ I: a performance-driven sneaker inspired by Texans defensive end J. J. Watt’s perfectionism and work ethic. The shoe features a raised topline midsole geared for support, and a stabilizing FlexCage technology in both the mid-foot and in the toe. The JJ I also marks the introduction of Reebok’s Liquid Foam midsole technology. The end result is a gym-ready sneaker perfect for CrossFit devotees and casual gym-goers alike.
The shoe is available on Reebok’s website and retailers for $99 USD now.
