Can a Kid With 8K Instagram Followers Dictate What Goes on the Cover of a Skate Magazine?

“If I can’t have the cover, nobody can.”

Sports
10,450 Hypes 0 Comments

Last month, the young skater Shareef Grady aka Reef thought he had hit a major skateboarding milestone after landing the infamous Wilshire Rails in LA (seen in the clip below). The square handrails along the 10 and 15 sets of stairs have been a hot spot for skaters for years while attempts to deter kids from hitting it have been ongoing – the latest being a set of poles at the bottom step. Not only was Reef hyped that he had landed the trick, he was excited that his photo could potentially earn him his first magazine cover. That is, until he found out Clint Walker had beat him to it about four months earlier. 

Now there was a serious conflict; both skaters had a mutual respect for each other for even trying the rails, but both wanted their covers. Walker rightfully being first, was expecting his cover of Thrasher to drop next month, however this would be compromised if any photos or videos of either skaters’ trick leaked online before print — meaning Reef could sabotage his moment. After growing impatient and frustrated Reef called Clint and told him ”I respect you, but I’m sorry. I’m ‘bout to upload that bitch to Insta.” He didn’t though, it was an empty threat. So now Clint was at a place where he had to decide if he was going to try and upload his to Instagram first and sacrifice the cover all together. He did. 

After all has been said and done, there’s a lesson for print publications to take note of here — if you’re too slow to print, a kid on Instagram will beat you to it. The fact that a platform is so democratic and everyone has access to it, means it puts a lot of power into the hands of regular people. Those with a substantial enough following, who get the attention of the right sources can really make waves in an industry, in this case it’s skateboarding. This doesn’t necessarily mean print is dead though. While breaking news seems more suited for the web where the audience is always listening, print may work better for more thoughtful and in-depth pieces people can be more invested in. What are your thoughts on all this? Let us know in the comments.

To read the interview and more about the beef, click here.

Read Full Article

What to Read Next

S-K-A-T-E Battles Decide Week 3 of the 'Women’s Battle at the Berrics'
Sports

S-K-A-T-E Battles Decide Week 3 of the 'Women’s Battle at the Berrics'

Jenn Soto, Candy Jacobs, Chelsea Castro, and Christiana Means go all out.

Rich the Kid Reveals He's Working on a Skate Shoe With Virgil Abloh While 'Sneaker Shopping'
Footwear

Rich the Kid Reveals He's Working on a Skate Shoe With Virgil Abloh While 'Sneaker Shopping'

“Skate Shoe.”

This Is What 50 Years of American History Looks Like on the Cover of Famous Magazines
Art

This Is What 50 Years of American History Looks Like on the Cover of Famous Magazines

Take a look into the past.


Rihanna Shows a Lot of Skin on the V Magazine Cover
Music 

Rihanna Shows a Lot of Skin on the V Magazine Cover

In next to nothing and channeling Lil’ Kim circa “Crush On You” exceptionally well, Rihanna is V

This Documentary Shows Us How the Best Japanese Denim Is Made
Fashion

This Documentary Shows Us How the Best Japanese Denim Is Made

What is the future of these garments that are so deeply rooted in the past?

Warner Bros. Animation Announces Its Next Three Films Including ‘Batman and Harley Quinn’
Entertainment

Warner Bros. Animation Announces Its Next Three Films Including ‘Batman and Harley Quinn’

‘Justice League Dark’ and ‘Teen Titans: The Judas Contract’ are also on the way.

iPhones Rumored to Have Iris Scanners by 2018
Tech

iPhones Rumored to Have Iris Scanners by 2018

Is IrisID the new TouchID?

Fetty Wap After Meeting Gucci Mane: "My Life is F*cking Finished...I F*cking Quit. I'm Deleting Everything...It's Over"
Music 

Fetty Wap After Meeting Gucci Mane: "My Life is F*cking Finished...I F*cking Quit. I'm Deleting Everything...It's Over"

You may be happy, but you’re not “Fetty Wap Just Met Guwop” happy.

What Happens When You Try to Make a Documentary About Scientology?
Entertainment

What Happens When You Try to Make a Documentary About Scientology?

Hacked emails, tailing and threats.


adidas's New BrooklynFARM Looking for Talent to "Define the Industry"
Fashion

adidas's New BrooklynFARM Looking for Talent to "Define the Industry"

As announced by ex-Nike designers Marc Dolce and Denis Dekovic.

Dr. Dre Handcuffed Outside of Malibu Home
Music 

Dr. Dre Handcuffed Outside of Malibu Home

And there’s pictures to prove it.

Learn Some Very Important World History With Andre 3000
Music 

Learn Some Very Important World History With Andre 3000

World History 101 with 3 Stacks.

The Original Squad Is Back in the 'T2:Trainspotting 2' Teaser Trailer
Entertainment

The Original Squad Is Back in the 'T2:Trainspotting 2' Teaser Trailer

“Choose Life. Choose a job. Choose a career. Choose a family.”

Oversized Fits & Punk-Inspired Apparel in SUB-AGE's Latest Collection
Fashion

Oversized Fits & Punk-Inspired Apparel in SUB-AGE's Latest Collection

Elongated proportions and extra-long sleeves.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.