adidas has experienced an unprecedented 31 percent growth in the first quarter in North America under its performance running sector, crediting much of that success to the Ultra Boost Uncaged as well as the AlphaBOUNCE models. The Ultra Boost Uncaged has officially been named as its fastest selling performance shoe ever in the U.S. market, with over 11,000 pairs flying off the shelves in the first hour alone.
“The momentum we have in running is undeniable. adidas has the best innovations in the industry with Boost, Primeknit and now BOUNCE. And today, with high style performance products and impactful execution, we’re connecting with consumers like never before.” As stated by Paul Bowyer, senior director of running for adidas North America.