Wooyoungmi's 2017 Spring/Summer Collection Finds Beauty in Chaos

The brand takes inspiration from conceptual artist Sol Lewitt.

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If there’s one thing Seoul-based brand Wooyoungmi is known for, is its devotion to the details. Even the most minute stitches and trims are precisely applied, which is a testament to the label’s keen sense for construction and quality. For 2017 spring/summer, Wooyoungmi combines the ideas of strength and delicateness — from afar the looks have a rigid look and feel, but at close glance, one can see right away the softness of the draping and the fabric. Needless to say, structure is an important aspect to the collection as seen from the ruffled tops, voluminous pants and asymmetric hemlines. This season is also inspired by New York artist Sol LeWitt, whose famous works focused on geometric and linear themes. These are translated fully in the check and swirl patterns seen on some of the pieces. Overall, Wooyoungmi delivers another collection that reflects the brand’s futuristic edge, never reaching the territory of the absurd when it comes to reimagining menswear classics, and always staying within the bounds of timeless luxury.

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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