The ALIFE x PUMA Spring Collaboration Strikes Fear Into the Heart of the City
Based on the “Welcome to Fear City” guides found in the 70s.
New from German sneaker/athletics brand PUMA is its latest collaborative drop with NY staple ALIFE. The latest items, as shot by photographer Ilja Meefout, focus a little less on the bold font messaging as found in the previous items seen this spring and more on patterning and graphic work. Taking inspiration from the “Welcome to Fear City” pamphlets that were distributed to New York City tourists during the rough mid ’70s, the fine prints are found adorned across the Olympic Tack Savannah jacket and pants combo along with a white all-over Olympic tee. A second front-and-back tee is also available with a bold “Fear City Runners” tee for those looking for a larger, more prominent streetwear staple. Check out the lookbook above featuring artists @deejayabstract, @trrrrdigitzz, @rochelleofficiel and @heffelini, and pick up your favorite from this drop at select retailers like Sneakerbaas and Panthers, as well as on the ALIFE x PUMA official website.
For more of the photographer’s hip-hop-inspired work, check out Ilja Meefout’s “1,2 1,2” exhibition that’s running in Amsterdam until May 16.
