A teenage rapper from Russia has released a song about his homeland’s most exciting fashion and streetwear export, Gosha Rubchinskiy. Ivan Driyomin, who performs under the name FACE, has released the Tommy Kruise-produced track titled “Гоша Рубчинский” (Gosha’s name in traditional Cyrillic script) and racked up almost 200,000 views in the past couple of months. The lyrics, according to an intrepid Highsnobiety editor, roughly translate as: “Look at me / The most fashionable trend / Gosha Rubchinskiy / This is my best friend.” Check it out above, in all its glory.
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