Hong Kong's Nike Air Max Con Is a Sneaker-Filled Wonderland

A four-storey multi-sensory celebration of Air.

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Footwear
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This year’s Nike Air Max Day on March 26 is gearing up to be the largest-ever international celebration of the iconic sneaker family yet, marking 29 years since its inception. Apart from rolling out a curated selection of NIKEiD options from the sneakerhead triumvirate of Hiroshi Fujiwara, Tinker Hatfield and Mark Parker, Nike is also holding the first-ever Air Max Con in New York, Tokyo and Hong Kong in honor of the perfect mix of tradition, design and creativity inherent in the Air Max line.

Hong Kong’s own Air Max Con opens from March 23-27 at the historic Fringe Club, where the building’s distinctive colonial architecture has been converted into a four-level multicolored museum of sorts for the Air Max. The interior is separated into several sections titled Master of Air, which showcases the most prized sneakers of several prominent collectors; Sneaker Studio, which dissects the design processes of the original Air Max silhouettes; H-T-M Kitchen, where visitors can design their own HTM-approved NIKEiD sneakers; and Vote Back, where sneakerheads can vote on a historic Air Max model to be put back into production.

An immersive sneaker-centric experience that’s the first of its kind, Hong Kong’s Air Max Con is open to the public from 11am-9pm on March 24 and 26, and from 11am-6pm on March 27. Those looking to customize their NIKEiD HTM can head here, while Air Max fans can look forward to the HTM-designed Nike Air Max Ultra M dropping online at Nike.com on March 24.

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Kenneth Deng/Hypebeast

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