An Official Look at Mark Parker's Nike Air Max Ultra M

Paying tribute to designs of 1980s running shoes.

By
Footwear
6,680 Hypes 0 Comments

The trio of Hiroshi Fujiwara, Tinker Hatfield and Mark Parker (HTM) are known to stir up some interest whenever they team up. For this year’s Air Max Day, the HTM collective has cooked up some special projects to take some of Nike’s existing innovations to the next level. Previously showcasing Hiroshi’s Air Max LD Zero H silhouette, Nike’s own Mark Parker has placed his own alternative to the Air Max BW model with the special Air Max Ultra M. This special edition will be available on March 24 online and Air Max Day at select Nike retailers.

On borrowing elements from the BW

MP: I like products that communicate what they do very clearly. I love simple, stealth products too, but sometimes it’s fun to come up with something really bold and loud. With a name like Big Window, it’s pretty clear what the Air Max BW stands for.

On the upper

MP: The BW upper has these hard, clean lines in the transitions of the upper. With a new technology like jacquard, I started playing with ways to create distinct areas in a softer way, using a gradient, pixelated effect. It still has the bold technology of the big window, but has a more organic tone in the upper.

On his inspiration from the past

MP: I designed those three running shoes: the Vengeance, the Vortex and the Vector. If you look at the V-Series, it’s a classic shoe of that design era. You have the tip, eye stay, counter, back tab, vamp, Swoosh, midsole, and outsole. Everything revolved around that formula.

So there are a few hints of that in this Air Max. It’s an ode to the classic cut and sew design language of the 1980s, executed in a modern way.

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

647 Users Online

What to Read Next

Places+Faces Shares an Exclusive 35mm Editorial Shot in London
Fashion

Places+Faces Shares an Exclusive 35mm Editorial Shot in London

Featuring pieces from Supreme, Champion, M+RC NOIR and more.

Nike Is Bringing Back the Air Max Zero QS "Vivid Sulfur"
Footwear

Nike Is Bringing Back the Air Max Zero QS "Vivid Sulfur"

The SNKRS hits retailers for the first time in honor of Air Max Day.

Native Shoes Launches Its New Apollo Moc XL With Expertly Chiseled Features
Footwear 

Native Shoes Launches Its New Apollo Moc XL With Expertly Chiseled Features

Airflow on a hundred thousand trillion.


Bryan Cranston Reprises Role as Lyndon B. Johnson in HBO's 'All The Way'
Entertainment

Bryan Cranston Reprises Role as Lyndon B. Johnson in HBO's 'All The Way'

The ‘Breaking Bad’ alumnus links back up with Oscar-nominated director and ‘Trumbo’ collaborator Jay Roach.

An Official Look at Tinker Hatfield's Nike Air Max 90 Ultra Superfly T
Footwear

An Official Look at Tinker Hatfield's Nike Air Max 90 Ultra Superfly T

An innovative celebration.

THEY.'s "Motley Crue" Gets an aywy & GXNXVS Remix
Music 

THEY.'s "Motley Crue" Gets an aywy & GXNXVS Remix

Great way to transition from the weekend to a Monday.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.