An Official Look at Mark Parker's Nike Air Max Ultra M

Paying tribute to designs of 1980s running shoes.

Footwear
6,805 Hypes 0 Comments

The trio of Hiroshi Fujiwara, Tinker Hatfield and Mark Parker (HTM) are known to stir up some interest whenever they team up. For this year’s Air Max Day, the HTM collective has cooked up some special projects to take some of Nike’s existing innovations to the next level. Previously showcasing Hiroshi’s Air Max LD Zero H silhouette, Nike’s own Mark Parker has placed his own alternative to the Air Max BW model with the special Air Max Ultra M. This special edition will be available on March 24 online and Air Max Day at select Nike retailers.

On borrowing elements from the BW

MP: I like products that communicate what they do very clearly. I love simple, stealth products too, but sometimes it’s fun to come up with something really bold and loud. With a name like Big Window, it’s pretty clear what the Air Max BW stands for.

On the upper

MP: The BW upper has these hard, clean lines in the transitions of the upper. With a new technology like jacquard, I started playing with ways to create distinct areas in a softer way, using a gradient, pixelated effect. It still has the bold technology of the big window, but has a more organic tone in the upper.

On his inspiration from the past

MP: I designed those three running shoes: the Vengeance, the Vortex and the Vector. If you look at the V-Series, it’s a classic shoe of that design era. You have the tip, eye stay, counter, back tab, vamp, Swoosh, midsole, and outsole. Everything revolved around that formula.

So there are a few hints of that in this Air Max. It’s an ode to the classic cut and sew design language of the 1980s, executed in a modern way.

Read Full Article

What to Read Next

Take an Official Look at the Nike Air Max 97 "Air Sprung"
Footwear

Take an Official Look at the Nike Air Max 97 "Air Sprung"

Eco-friendly pairs fitted with mushroom, caterpillar, and butterfly graphics.

Take an Official Look at the Nike Air Max 90 "Siempre Familia"
Footwear

Take an Official Look at the Nike Air Max 90 "Siempre Familia"

Celebrating Día de los Muertos.

Take an Official Look at the Nike Air Max 1 Golf "Tiger"
Footwear

Take an Official Look at the Nike Air Max 1 Golf "Tiger"

Go fierce on the green.


Take an Official Look at the Patta x Nike Air Max 1 "Black"
Footwear

Take an Official Look at the Patta x Nike Air Max 1 "Black"

Releasing alongside two-tone tracksuits and graphic tees.

Places+Faces Shares an Exclusive 35mm Editorial Shot in London
Fashion

Places+Faces Shares an Exclusive 35mm Editorial Shot in London

Featuring pieces from Supreme, Champion, M+RC NOIR and more.

Nike Is Bringing Back the Air Max Zero QS "Vivid Sulfur"
Footwear

Nike Is Bringing Back the Air Max Zero QS "Vivid Sulfur"

The SNKRS hits retailers for the first time in honor of Air Max Day.

Native Shoes Launches Its New Apollo Moc XL With Expertly Chiseled Features
Footwear 

Native Shoes Launches Its New Apollo Moc XL With Expertly Chiseled Features

Airflow on a hundred thousand trillion.

Bryan Cranston Reprises Role as Lyndon B. Johnson in HBO's 'All The Way'
Entertainment

Bryan Cranston Reprises Role as Lyndon B. Johnson in HBO's 'All The Way'

The ‘Breaking Bad’ alumnus links back up with Oscar-nominated director and ‘Trumbo’ collaborator Jay Roach.

An Official Look at Tinker Hatfield's Nike Air Max 90 Ultra Superfly T
Footwear

An Official Look at Tinker Hatfield's Nike Air Max 90 Ultra Superfly T

An innovative celebration.


THEY.'s "Motley Crue" Gets an aywy & GXNXVS Remix
Music 

THEY.'s "Motley Crue" Gets an aywy & GXNXVS Remix

Great way to transition from the weekend to a Monday.

Young Thug Taps Lil Uzi Vert for New Single "Dope"
Music

Young Thug Taps Lil Uzi Vert for New Single "Dope"

‘Slime Season 3’ on the way.

Glastonbury Festival 2016 Headliners Announced
Music 

Glastonbury Festival 2016 Headliners Announced

No Kanye this year.

Jack Ü & Florence + The Machine Preview New Song
Music 

Jack Ü & Florence + The Machine Preview New Song

Listen to the clips here.

What So Not Remixes RÜFÜS DU SOL's "Innerbloom"
Music 

What So Not Remixes RÜFÜS DU SOL's "Innerbloom"

Listen to the flip here.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. If you enjoy our content, please whitelist our site to show your support. We’d really appreciate it.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.