Slam Jam Introduces THE NORTH FACE RED

Japan has PURPLE LABEL, Europe has RED.

Fashion
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Thanks to nanamica, Japan has long been home to The North Face’s coveted PURPLE LABEL imprint. Now that idea of a premium subdivision is coming to Europe as TNF has teamed up with Italy’s Slam Jam to introduce THE NORTH FACE RED. Building on the precedent set by the aforementioned PURPLE LABEL, Spring 2016’s debut RED drop emphasizes exclusivity and functionality — the latter of which has been a strong suit of The North Face since it was established in California as an outdoors specialist back in the 1960s. The result is eight different pieces in black and faded denim colorways, as well as a brand new “Vaporous Grey Glacier” motif. From the Mountain Jacket to Insulated and Sweat editions of the Denali, the entire range plays on a mix-and-match theme that boasts fifteen possible combinations in all. Finally (like PURPLE LABEL before it), each of the collection’s pieces comes decorated with an exclusive branding badge — in this case, appropriately executed in bright red.

Look for the entire Spring 2016 collection from THE NORTH FACE RED to debut at select stockists across Europe later this month.

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