Kanye West's "Famous" Video Gets a Puppy Parody by (RED) to Raise AIDS/HIV Awareness

Starring 10 of the most famous dogs on Instagram.

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(RED) is an organization that was started by Bono and Bobby Shriver in 2006, which till this day continues to raise awareness in the fight to end AIDS. Their efforts include raising money that go to HIV/AIDS programs. In its latest campaign video, (RED) asks “what does it mean to be famous?” To answer the question, the organization looked to recreate Kanye West’s “Famous” music video that saw the likes of Donald Trump, Kim Kardashian, Bill Cosby and many more naked, sleeping on a bed. For this rendition however, (RED) enlisted 10 of today’s most famous dogs and puppies on Instagram to star in the vid. No worries, these pups are fully clothed.

At the end of the video, it’s revealed that “Being famous makes a difference… for being famous and saving lives.” Furthermore, the pajamas featured on the pups are actually purchasable. They are available here with proceeds going towards the fight against AIDS.

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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