hype cog

Givenchy Goes to Mars for Its 2017 Spring/Summer Campaign

An otherworldly experience.

So far, the high fashion world’s campaigns have been all about location. For Givenchy’s Spring/Summer 2017 collection, Riccardo Tisci takes the Givenchy kids on a trip to Mars. Shot by photography duo Mert Alas and Marcus Piggott, the film illustrates the story of “a young Parisian girl [coming] out of a club after a rave party and [getting] lost on a trip on Mars.” The video features shots of well-groomed youths wandering across vast desert-scapes of Mars as black and white vignettes of Irina Shayk, Mariacarla Boscono and Lea T posing in a studio sporadically flash.

Read Full Article

What to Read Next

Watch Yo Gotti & Kodak Black Flex in "Weatherman" Video
Chance the Rapper Was an Answer on '“Jeopardy!”'
HAVEN Teams up With HUMAN MADE for a 10th Anniversary Limited Edition Capsule
Eminem Previews New Song as a Joke
Here's a Sneak Peek of the Louis Vuitton 2017 Spring/Summer Campaign
KNOW WAVE Adds More Fuel With Additional 2016 Fall/Winter Pieces
Load More
HYPES is a real time popularity metric informing readers of what is trending