GORE-TEX® Enlists Artist Producer tofubeats for Its "CROSSOVER THE FIELDS." Campaign
Displaying the versatility of its garments.
To display the versatility of its garments from nature to the city, GORE-TEX® recruited Japanese artist-producer tofubeats to provide musical support for the “CROSSOVER beats” video, which shows a team of GORE-TEX® clad sound engineers trekking through wind and rain to record the sounds of nature. tofubeats mixed the pulsing sounds of the world recorded to create the beat, and in doing so aims to show that nature in all different scenarios is the same, as it all represents the beat of the world. Check out the video above to get an idea of the versatility of the all-weather garments.
