Helmed by its founder Shawn Yue, Hong Kong streetwear brand MADNESS recently opened its first store in Beijing’s Pacific Sanlitun district. The new brick and mortar boasts a a quaint interior deco, with wooden walls complementing rustic antique furniture (from Shawn’s own collection), brass rails and display cases, and various tree aquariums, in all exuding a calm and tranquil feel. The brand’s latest 2016 fall/winter collection is also on show, placed alongside its co-branded products with Japanese imprint NUMBER (N)INE and the brand’s recent toy collaboration with Ron English. Celebrating the store’s launch, custom MADNESS Beijing T-shirts are also available for purchase, be sure to check out the space on your new visit to the Chinese capital.
Sanlitun Road Chaoyang District
Beijing No. 19 School Building
6 Sanlitun South Pacific 2/F S6-21b
- Kenneth Deng/HYPEBEAST
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