MADNESS Opens Its First Store in Beijing

Featuring antique furniture from Shawn Yue’s personal collection.

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Fashion
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Helmed by its founder Shawn Yue, Hong Kong streetwear brand MADNESS recently opened its first store in Beijing’s Pacific Sanlitun district. The new brick and mortar boasts a a quaint interior deco, with wooden walls complementing rustic antique furniture (from Shawn’s own collection), brass rails and display cases, and various tree aquariums, in all exuding a calm and tranquil feel. The brand’s latest 2016 fall/winter collection is also on show, placed alongside its co-branded products with Japanese imprint NUMBER (N)INE and the brand’s recent toy collaboration with Ron English. Celebrating the store’s launch, custom MADNESS Beijing T-shirts are also available for purchase, be sure to check out the space on your new visit to the Chinese capital.

MADNESS Beijing
Sanlitun Road Chaoyang District
Beijing No. 19 School Building
6 Sanlitun South Pacific 2/F S6-21b

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Source
Hypebeast.hk
Photographer
Kenneth Deng/HYPEBEAST

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