Lee Jeans RE/Looks Into the Details With Its 2016 Fall/Winter 101+ Collection

RE/Think, RE/Invent, Re/Connect.

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The idea of placing the prefix “RE” in front of a word means to do something over again — an important idea in a time where many of us think everything’s been done before. This sort of sentiment is what drives denim brand, Lee’s latest campaign “RE/Interpret the City” which visualizes denim classics in a modern way. Featured in the video above, are pieces from the 101+ collection and Urban Riders series, each revisited in collaboration with Japanese manufacturer KaiHara dialing up the quality and craftsmanship of the fabric. The cuts are also seeing a a rework here, with some oversized and some specially contoured from the women’s collection. Check out the video above for a closer look and shop the collection here.

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