Lee Jeans RE/Looks Into the Details With Its 2016 Fall/Winter 101+ Collection
RE/Think, RE/Invent, Re/Connect.
![Lee RE/Interpret the City Campaign](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2016%2F10%2Flee-reinterpret-the-city-campaign-11.jpg?cbr=1&q=90)
![Lee RE/Interpret the City Campaign](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2016%2F10%2Flee-reinterpret-the-city-campaign-21.jpg?cbr=1&q=90)
![Lee RE/Interpret the City Campaign](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2016%2F10%2Flee-reinterpret-the-city-campaign-31.jpg?cbr=1&q=90)
![Lee RE/Interpret the City Campaign](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2016%2F10%2Flee-reinterpret-the-city-campaign-41.jpg?cbr=1&q=90)
![Lee RE/Interpret the City Campaign](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2016%2F10%2Flee-reinterpret-the-city-campaign-51.jpg?cbr=1&q=90)
![Lee RE/Interpret the City Campaign](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2016%2F10%2Flee-reinterpret-the-city-campaign-61.jpg?cbr=1&q=90)
The idea of placing the prefix “RE” in front of a word means to do something over again — an important idea in a time where many of us think everything’s been done before. This sort of sentiment is what drives denim brand, Lee’s latest campaign “RE/Interpret the City” which visualizes denim classics in a modern way. Featured in the video above, are pieces from the 101+ collection and Urban Riders series, each revisited in collaboration with Japanese manufacturer KaiHara dialing up the quality and craftsmanship of the fabric. The cuts are also seeing a a rework here, with some oversized and some specially contoured from the women’s collection. Check out the video above for a closer look and shop the collection here.