Thanks to Bamford Watch Department and The Rodnik Band, Snoopy has decorated the Rolex Datejust twice before — and now the lovable pup is back on the timepiece. Crafted at the hands of the renowned Rolex customizers and legendary pop art masters once again, the latest Peanuts-inspired timepiece sees a 41mm Datejust in BWD’s signature military-grade titanium coating — which is both blackened and scratch-resistant — while Charles Schulz’s famous character appears in a custom pose on the dial. Woodstock even makes an appearance while each watch comes complete with yellow dog house packaging. Said BWD founder George Bamford of the drop:
Snoopy is my all-time favourite cartoon character and it’s such a treat to release this fun design to start the new year. I have always sought the opportunity to create something with a twist, and over the course of these Peanuts designs I feel we’ve proved it’s possible to combine the serious world of top class technology with a light-hearted sense of unbridled joy.
Limited to just 25 pieces, the special edition Datejust is available now directly from BWD for $20,150 USD while supplies last.