You’ve probably heard Kanye West’s new track, ”Facts,” by now and its accompanying diss of Nike’s Jordan Brand (in addition to slighting Drake and Bill Cosby) whilst praising adidas — which he partnered with for his headline-making Yeezy collaborations. According to Kanye, “Yeezy just jumped over the Jumpman,” but Marcus Jordan took to Twitter to defend his father’s brand with some succinct tweets. Regardless of the cultural grip Kanye’s efforts have held on streetwear and wider pop culture over the past year, the reality is that Nike still far outstrips adidas in sales figures, with Jordan being its most prized asset. Read Marcus Jordan’s tweets below, and duke it out in the comments section.
“Yeezy just jumped over @Jumpman23 LOL I needed a good laugh to start my #2016
— Marcus Jordan (@HEIRMJ) January 2, 2016