adidas Exec Explains Why Kanye Left Nike
Creative reign > Cash
adidas Global Director of Entertainment Jon Wexler has taken to Twitter to shed some light on the reasoning behind Kanye West’s decision to leave Nike for adidas. “They offered him more money than we did,” explained Wexler. “He took our offer because we offered him full creative reign.” Kanye had previously hinted at this reasoning, but confirmation from an adidas executive shows how much faith the German sportswear giant has in the talents of the 38-year-old rapper-turned-designer. Follow Jon Wexler on Twitter for any candid outbursts in the near future.
