adidas Exec Explains Why Kanye Left Nike

Creative reign > Cash

Fashion
52.5K 0 Comments
Save

adidas Global Director of Entertainment Jon Wexler has taken to Twitter to shed some light on the reasoning behind Kanye West’s decision to leave Nike for adidas. “They offered him more money than we did,” explained Wexler. “He took our offer because we offered him full creative reign.” Kanye had previously hinted at this reasoning, but confirmation from an adidas executive shows how much faith the German sportswear giant has in the talents of the 38-year-old rapper-turned-designer. Follow Jon Wexler on Twitter for any candid outbursts in the near future.

Read Full Article

What to Read Next

BAPE and adidas are World Cup-Ready in This Week's Best Footwear Drops
Footwear

BAPE and adidas are World Cup-Ready in This Week's Best Footwear Drops

NikeSKIMS is also making noise this week alongside Salehe Bembury x PUMA, Kith x Salomon, and more.

CLOT and adidas Celebrate the Year of the Horse in This Week's Best Footwear Drops
Footwear

CLOT and adidas Celebrate the Year of the Horse in This Week's Best Footwear Drops

The duo’s two new sneakers are joined by the final NIGO x Nike Air Force 3s, the return of a LNY-themed Nike Kobe 8 Protro, and gnuhr x norda’s new gnorda lineup.

Pharrell's adidas VIRGINIA Adistar Jellyfish Swims Into This Week's Best Footwear Drops
Footwear

Pharrell's adidas VIRGINIA Adistar Jellyfish Swims Into This Week's Best Footwear Drops

Its long-awaited debut is joined by the return of the Air Jordan 1 High OG “Shattered Backboard,” the first Nike Kobe 3 Protro, and more.


Pharrell's adidas VIRGINIA Adistar Jellyfish Swims to the Top of This Week's Best Footwear Drops
Footwear

Pharrell's adidas VIRGINIA Adistar Jellyfish Swims to the Top of This Week's Best Footwear Drops

Arriving alongside Air Afrique’s Nike Air Max RK61, more PAF x On Cloudmonsters, WTAPS x New Balance, and more.

The Game Reveals 'Documentary 2' a Double Album, and Calls Out Slim Jesus
Music

The Game Reveals 'Documentary 2' a Double Album, and Calls Out Slim Jesus

“He’s Gonna Get His Ass Smoked”

Ryan Hemsworth & Lucas - From Grace
Music

Ryan Hemsworth & Lucas - From Grace

Off of their collaborative EP ‘Taking Flight.’

Introducing the Nike Air Cruz
Footwear

Introducing the Nike Air Cruz

Get a first official look at New York Giants player Victor Cruz’s new signature sneaker.

Nike Free Mercurial Superfly SP "Yankees"
Footwear

Nike Free Mercurial Superfly SP "Yankees"

In honor of New York’s beloved baseball team.

Stone Island x Porter 80th Anniversary Collaboration Collection
Fashion

Stone Island x Porter 80th Anniversary Collaboration Collection

A collab to celebrate Porter’s birthday.

Azealia Banks Loses It On a Plane, Calls Attendant Profanaties
Music

Azealia Banks Loses It On a Plane, Calls Attendant Profanaties

Another episode in the life of Azealia Banks.


Have You Tried These Ten Different Salads From Around the World? | Video
Food & Beverage

Have You Tried These Ten Different Salads From Around the World? | Video

How well do you know salads?

Beyoncé's Dad Says Multiple Destiny's Child Projects Are In the Works
Music

Beyoncé's Dad Says Multiple Destiny's Child Projects Are In the Works

Potentially a reunion and a world tour.

Watch Tyler, The Creator and Danny Brown Play 'Grand Theft Auto V'
Music

Watch Tyler, The Creator and Danny Brown Play 'Grand Theft Auto V'

Going all in.

Logic featuring Big Lenbo - Young Jesus
Music

Logic featuring Big Lenbo - Young Jesus

Logic shares the first single from his new album ‘The Incredible True Story.’

KITH x Highsnobiety x PUMA "A Tale of Two Cities" Pack
Footwear

KITH x Highsnobiety x PUMA "A Tale of Two Cities" Pack

Ronnie Fieg and PUMA help Highsnobiety celebrate its 10-year anniversary.

The 1TB PlayStation 4 Releases in the U.S. in 'Call of Duty: Black Ops 3' Bundle
Entertainment

The 1TB PlayStation 4 Releases in the U.S. in 'Call of Duty: Black Ops 3' Bundle

But will the orange-and-grey of the bundled console and controller hold you back?

More ▾