As a part of his eponymous brand’s 10-year anniversary, Alexander Wang sought out a charitable partnership to anchor the endeavor and give back in a meaningful way. The result is the designer’s new collaboration with DoSomething, one of the largest organizations supporting youth and social change. Featuring a tee and hoodie, the co-branded capsule collection will see 50% of its proceeds going to DoSomething.org with the objective to raise both funding and awareness as they continue to grow their message on a global scale. Also, to showcase the pieces, Wang tapped Pascal Dangin of KiDS Creative to helm a star-studded campaign. Shot by renowned photographer Steven Klein, the campaign includes 38 portraits in all as the likes of Kanye West, Kim Kardashian, Kate Moss, Cara Delevingne, A$AP Rocky and The Weeknd rock the pieces in their own way.
A full list of the campaign’s participants appears below while the campaign itself can be seen over at Wang’s website in its entirety. The hoodie and tee are available online now — in both black and white — for $85 and $45 USD, respectively.
Complete list of participants:
Fei Fei Sun
Georgia May Jagger
Kim Kardashian West
Taraji P. Henson
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