Honda Celebrates Its History With This Stop-Motion Ad Made From Paper
Condensing six decades of history into two minutes and several thousand paper illustrations.
A household name such as Honda has had an illustrious history to get to where it is today, and it is exactly that which the company has chosen to highlight in this latest and beautifully executed ad. While only two minutes long, the ad succeeds in covering six decades of Honda’s innovations by way of a stop-motion animation utilizing thousands of paper illustrations swapped in and out of frame by the hands of several animators, thus symbolizing the power of its engineers and designers to bring ideas on paper to life. Following the evolution of the engine from an internal combustion motor to a jet engine, we see a myriad of Honda’s products, from race cars, boat motors, off-road buggies, robots, and even a lawnmower. Enjoy the ad above, and see how they did it by clicking here.
