Gosha Rubchinskiy Shoots the New Balance 990V3 for 'GQ Germany'

Normcore to the extreme.

Footwear
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After blending Olympic podium-esque sportswear with ’90s-inspired streetwear for his Fall/Winter 2015 collection, polarizing Russian designer and photographer Gosha Rubchinskiy was tapped by the German edition of GQ to highlight the dad-favorite New Balance 990V3 for its latest publication. The resulting editorial, styled by Sam Jarou and Veneda Budny, takes the father-approved design to another level, aptly juxtaposing its aesthetic with full-on normcore looks throughout. Check out the editorial above and stay tuned for more from Rubchinskiy, who also recently teamed up with Vans to give the Sk8-Hi a makeover.

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