Under Armour Is Suing Brands With "Armour" in Their Name

Nobody is safe.

Fashion
10.9K 0 Comments
Save

Under Armour‘s ongoing quest for world domination has seen them start legal proceedings against a host of brands that use the words “Armor” or “Armour” in their name. Small Maryland company Armor & Glory is the latest in a long line of companies to feel the wrath of the American sports goliath, with brands titled Body Armour, Salt Armour and Ass Armor falling foul in the past. It appears however that Armor & Glory isn’t taking the issue lying down, and the company, whose mission is “building and developing disciples for the kingdom of God through the power of the cloth,” have set up a GoFundMe account to help fight the legal battle.

Read Full Article

What to Read Next

Under Armour Names Gunna Global Brand Ambassador and Creative Director of P-Star
Fashion

Under Armour Names Gunna Global Brand Ambassador and Creative Director of P-Star

The multi-platinum artist debuts his first 14-piece collection alongside the hyper-limited UA Scorpio footwear silhouette.

424 x Under Armour Tease World Cup Capsule With Global Football Stars
Fashion

424 x Under Armour Tease World Cup Capsule With Global Football Stars

England’s Ollie Watkins and Spain’s Ferran Torres are among the players who’ve debuted custom jackets and collaborative gear.

Dwayne "The Rock" Johnson Officially Parts Ways With Under Armour to Retake Full Control of Project Rock
Fashion

Dwayne "The Rock" Johnson Officially Parts Ways With Under Armour to Retake Full Control of Project Rock

The decade-long collaboration comes to an amicable end as the brand seeks a new manufacturing partner.


Playboi Carti and Under Armour Reportedly Sign Multi-Year Creative Partnership
Fashion

Playboi Carti and Under Armour Reportedly Sign Multi-Year Creative Partnership

The two are rumored to develop a sub-label called OPIUM.

Kanye West Will Replace Frank Ocean as FYF Fest Headliner
Music

Kanye West Will Replace Frank Ocean as FYF Fest Headliner

Cryptic can be a word to accurately describe Frank Ocean’s recent string of antics. Along with an

'The Simpsons' x Ron English x Kenny Scharf x Kidrobot Figures Coming Soon
Design

'The Simpsons' x Ron English x Kenny Scharf x Kidrobot Figures Coming Soon

New Bart and Homer additions for your toy collection.

Breitling Chronomat 44 "Jet Team American Tour"
Watches

Breitling Chronomat 44 "Jet Team American Tour"

The limited edition customized watch specialized for the Bentley GT Breitling Jet Team series owners.

The World's Highest-Paid Actresses of 2015
Entertainment

The World's Highest-Paid Actresses of 2015

Jennifer Lawrence is not playing games.

The Weeknd Announces 'The Madness' Tour With Travi$ Scott & Banks
Music

The Weeknd Announces 'The Madness' Tour With Travi$ Scott & Banks

As his highly-anticipated sophomore studio album Beauty Behind The Madness nears its release

A Closer Look at the POOL aoyama x Off-White™ c/o Virgil Abloh "OFF-BLACK" Capsule Collection
Fashion

A Closer Look at the POOL aoyama x Off-White™ c/o Virgil Abloh "OFF-BLACK" Capsule Collection

Take a look at the pieces available in the highly-coveted limited collection.


'Jurassic World' Recreated With LEGO
Entertainment

'Jurassic World' Recreated With LEGO

“LEGO… uh, finds a way”

Just Don 2015 Summer Basketball Shorts Lookbook
Fashion

Just Don 2015 Summer Basketball Shorts Lookbook

Up your courtside attire with this limited run of vintage-inspired basketball shorts from Just Don.

A Real Life First-Person Video Game Created With Chatroulette
Gaming

A Real Life First-Person Video Game Created With Chatroulette

A webcam-based shoot-em-up.

Nike Blazer Mid Premium Vintage "Ice Cream" Pack
Footwear

Nike Blazer Mid Premium Vintage "Ice Cream" Pack

The ice cream man is coming!

Dior Has Opened a Café in Seoul
Fashion

Dior Has Opened a Café in Seoul

Genuine luxury in breathtaking surroundings.

Thom Browne Whale Stamp Jacquard Varsity Jacket
Fashion

Thom Browne Whale Stamp Jacquard Varsity Jacket

Thom Browne’s whale motif makes its outerwear showing.

More ▾