Under Armour Is Suing Brands With "Armour" in Their Name

Nobody is safe.

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Fashion
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Under Armour‘s ongoing quest for world domination has seen them start legal proceedings against a host of brands that use the words “Armor” or “Armour” in their name. Small Maryland company Armor & Glory is the latest in a long line of companies to feel the wrath of the American sports goliath, with brands titled Body Armour, Salt Armour and Ass Armor falling foul in the past. It appears however that Armor & Glory isn’t taking the issue lying down, and the company, whose mission is “building and developing disciples for the kingdom of God through the power of the cloth,” have set up a GoFundMe account to help fight the legal battle.

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