Rihanna x PUMA "Forever Bolder" Campaign
The new creative director stars in the brand’s latest ad.
PUMA‘s new creative director Rihanna is the face of the German sportswear brand’s latest “Forever Bold” campaign. The brand ambassador stars in another black-and-white advertisement (like PUMA’s last campaign) showing her toned abs in a sports bra, track pants and trainers ensemble by the new Ignite XT line. The image was released off PUMA’s Instagram. You can shop Ignite XT items as well as a selection of Rihanna’s picks here.
