Here's How Much Nike Has Spent on Endorsements Since 2002
The Swoosh has spent 32% more over the last year.
Sports Business Daily has taken an in-depth look at how Nike has been spending its money on endorsements since 2002. Showing a commitment of $6.2 billion USD (before the announcement of a further $1 billion USD deal with the NBA confirmed in June) this year alone, the American sportswear giant has shown phenomenal growth in its associations with sports teams, leagues, associations, colleges and athletes. Check out the table below to see Nike’s spending broken down and head over to Sports Business Daily for more information.
