A$AP Rocky Makes "What Are Those?" Joke in New Samsung Commercial

One last time before the phrase gets played out.

Music
618 0   Comments
Prefer Hypebeast on Google
Save

The “What Are Those?” meme has been a running catchphrase in the social media-sphere this whole summer. In case you aren’t in on the joke, it’s a saying for when somebody makes an atrocious footwear choice and first appeared on a Vine clip here. The phrase has made it to mainstream television with the help of Harlem rapper A$AP Rocky, who used it in a new Samsung phone commercial. While deciding which phone to get, he gets distracted by the Moonman’s (the MTV Video Music Awards mascot) moon boots, which led him to ask the infamous rhetorical question. Watch the video above.

Read Full Article

What to Read Next

A$AP Rocky and PUMA Turn ‘Don't Be Dumb’ Into a Man City Jersey Dropping This Weekend
Fashion

A$AP Rocky and PUMA Turn ‘Don't Be Dumb’ Into a Man City Jersey Dropping This Weekend

A black and archive gold retail shirt and a sky-blue players-only edition roll out across Manchester on a first-come, first-served basis.

Only Bespoke for the Mayers: A$AP Rocky and Rihanna Commission PROLETA RE ART for Baby Rocki's Custom Blanket
Fashion

Only Bespoke for the Mayers: A$AP Rocky and Rihanna Commission PROLETA RE ART for Baby Rocki's Custom Blanket

Following RZA’s lavish fourth birthday bash, the couple’s youngest daughter was spotted keeping cozy in a one-of-a-kind, Japanese-crafted patchwork quilt.

A$AP Rocky's Design Bag: Inside the Rapper's Empire Beyond the Mic
Fashion

A$AP Rocky's Design Bag: Inside the Rapper's Empire Beyond the Mic

From spatial curation and high jewelry to his own runway collections, the self-proclaimed “Fashion Killa” is proving that his creative vision extends far beyond the recording studio.


Drake Freezes His Entire Website: Everything We Loved in Music This Week
Music

Drake Freezes His Entire Website: Everything We Loved in Music This Week

All of the biggest music headlines in one place and playlist. Updated live throughout the week.

Read The Full Transcript of Kanye West's MTV Video Vanguard Award Acceptance Speech
Music

Read The Full Transcript of Kanye West's MTV Video Vanguard Award Acceptance Speech

Kanye West for president. #2020

Watch Taylor Swift Present The Video Vanguard Award to Kanye West
Music

Watch Taylor Swift Present The Video Vanguard Award to Kanye West

“I’m really happy for you — and I’mma let you finish — but Kanye West has had one of the greatest careers of all time!”

The Theo Coffee Maker Is Perfect for Slow Brew Coffee
Design

The Theo Coffee Maker Is Perfect for Slow Brew Coffee

Sleek and minimal but still functional, creating great coffee.

FEIT 2015 Fall Hand Sewn Low & High Leather Collection
Footwear

FEIT 2015 Fall Hand Sewn Low & High Leather Collection

Handcrafted court shoes made of natural materials.

HAIM Get Their Own Beats 1 Show, Chop It Up with Pharrell
Music

HAIM Get Their Own Beats 1 Show, Chop It Up with Pharrell

And they’re working on a new album.

Nicki Minaj Calls Out Miley Cyrus After Accepting Best Hip-Hop Video at the VMAs
Music

Nicki Minaj Calls Out Miley Cyrus After Accepting Best Hip-Hop Video at the VMAs

“And now…back to this b*tch who had a lot to say about me the other day in the press. Miley, what’s good?”


Watch Taylor Swift's New Video "Wildest Dreams"
Music

Watch Taylor Swift's New Video "Wildest Dreams"

Taylor is caught up in some drama.

Big Boi & Phantogram Performed As Big Grams in Los Angeles
Music

Big Boi & Phantogram Performed As Big Grams in Los Angeles

A full-length album from the project is on its way.

"LEVEL" Is a Skate Video With 'Inception'-Like Motion Graphics
Sports

"LEVEL" Is a Skate Video With 'Inception'-Like Motion Graphics

What it might look like if Christopher Nolan shot skate videos.

Read the Full Transcript of Kanye West's Video Vanguard Award Acceptance Speech
Fashion

Read the Full Transcript of Kanye West's Video Vanguard Award Acceptance Speech

See what Yeezus had to say while receiving the highest accolade from MTV

Tudor Heritage Black Bay One Ref. 7923/001
Watches

Tudor Heritage Black Bay One Ref. 7923/001

An homage to Tudor’s Submariner timepieces.

Kanye West Is Running for President in 2020
Entertainment

Kanye West Is Running for President in 2020

I put on for my country.

More ▾