Perks and Mini Opens First Standalone Store in Melbourne

P.A.M. injects some Brutalist design into its first physical store space.

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Fashion
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Australian streetwear brand Perks and Mini, or P.A.M., has opened its first flagship boutique in Melbourne, stocking the label’s men’s and women’s collections. Alongside this, curated brands such as Gosha Rubchinskiy, Bernhard Willhelm, visvim, C.E, WTAPS and NEIGHBORHOOD will also be sold, as well as a selection of books and records from The Trilogy Tapes, PAN Records, Workshop Records and Born Free Records. The interior itself features rock structures created by hand by Misha Hollenbach, thus creating “a tension between beauty, chicness and “the street” [that] seems to occur naturally in the new space.”

P.A.M. Melbourne
Level 3, Curtin House
252 Swanston St
Melbourne 3000
Australia

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